Doing Business in Korea – Social Etiquette in Korean Drinking Situations

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The Korea Business Series – Presented by Korean Consulting & Translation Service, Inc.

Korean Business Etiquette: Drinking in Business Situations

Do you drink? If you do, that is certainly a plus for your Korea business because building relationships is important for doing business in Korea and drinking together is an important way for people in a Korean company, particularly Korean men, to build and maintain relationships.
drinking in korea Heavy drinking is not uncommon and, as with public drunkenness, not frowned upon in Korea. Even if you don’t drink, you will still likely be asked why not and asked repeatedly by Koreans to have a drink even though you have told them you don't drink. Don't take offense at this; Koreans see drinking as a way to get close to people and are just expressing their desire to share a drink in business. If you are determined not to
drink, just decline calmly and politely each time your host asks.
When drinking together in business, a Korean should never pour a drink from a bottle into his own glass and never allow another person in the group to pour his own drink. When someone else in the group has finished or almost finished his drink, one of the people in the group should top up his glass for him. If he has started pouring his own drink, he should be stopped and have it poured for him. You don't need to pour drinks for everyone in the group at all times, as other people will do it also, but try to keep an eye on the levels in people's glasses. This will show that you understand Korean business etiquette.
Here’s another important tip for effective business etiquette in Korea. When giving something to a person of similar or more senior level, you should always use two hands and this applies to pouring drinks also. Place two hands on the bottle or one hand on the bottle and one on your wrist. Koreans will generally not be offended when you don't follow their business customs but will be impressed when you do. They may explain Korean Korean business etiquette
drinking or other business etiquette to you. They are not criticizing you; they just want to share the Korean business culture with you, so don't take offense.
It is uncommon for Koreans to drink without eating. Establishments that primarily sell alcohol also sell what is called "ahn-joo", which means "food to accompany alcohol". The group will usually order several different "ahn-joo" and share them, possibly ordering a number of times during the drinking session. "Ahn-joo" is like party food and is sold at somewhat but not highly inflated prices. "Ahn-joo" consists of things like shrimp crackers, fruit salad, chicken salad, noodle dishes and dried squid.
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